Phat Fudge Story

If you're reading this right now, you're joining me on Phase 3 of Project Phat Fudge, All Grown Up.
Right now I'm working every day to keep moving this operation into the big leagues.

But wait, Mary! How did we get here? Let's go back in time, and take a peek at the journey...

  • April 2014
  •  

    Venice, California

  •  

    Shared the original #unicornfuel
    version on PaleoChef.com

  •  
    CREATION

    CREATION

    Made the first batch of Phat Fudge, and starting making it for clients.

  •  
    INSTA-IDEA

    INSTA-IDEA

    YOU (Instagram) asked me to make Phat Fudge into portable squeeze packets.

  •  
    THE FIRST TEST

    THE FIRST TEST

    August 2016

    Tested demand by selling 50 12-packs of Phat Fudge on Shopify. Watching LIVE on Periscope (while wearing a Unicorn head on my couch), Phat Fudge sold out in only ONE HOUR.

  •  
    WRIST POWER

    WRIST POWER

    Did it again! Only this time, I exceeded 250% of my order cap. Technical error on my part, but a good one. That meant I had to HAND PACK 3,216 Phat Fudge Orders. And I did it, proof in the muscle!

  •  

    I kept doing scheduled sales- every single Monday. Up to the point where Phat Fudge would sell out in less than 1 second every week. Basically, it was the Beyoncé ticket of performance food.

  • BIG(GER) LEAGUES
  •  

    Decided to jump into the world of CPG manufacturing and crush it. 30+ calls later, I found a co-packer willing to work with a new business.

  •  
    THE DILEMMA

    THE DILEMMA

    Now - how to fund 25,000 squeeze packets. Investor? "No, Gracias". Kickstarter? Dude, that's a full time job in itself. Shark tank? Mr.Wonderful terrifies me.

  •  
    AN EPIC SOLUTION

    AN EPIC SOLUTION

    Launched a pre-sale to hit 2,083 orders to meet the co-packer's 25,000 packed minimum.

  •  
    Friday, August 21st

    We rallied SO HARD! You placed orders, tagged friends, shared the fudge out of the pre-sale. YOU MADE SOME NOISE! 2,083+ orders happened with the help of all of you!

  •  
    ROADBLOCKS

    ROADBLOCKS

    After hitting the minimum order count, our long-awaited packets were here. But alas, challenges arose. I had to find a new co-packer to produce our next run of 50,000 packets. At first, I was crushed. But remember, to date I had hand packed over 10,000 Phat Fudge packets, so there was no stopping me now.

  •  
    PERFECT FIT

    PERFECT FIT

    Friday, August 21st

    Finally found the right co-packer and Original Phat Fudge orders are running smoothly, allowing me to grow up the company from its humble beginnings into a CPG force to be reckoned with, while sharing every step of the way with you.

  •  
    PRESENT DAY

    PRESENT DAY

    Phat Fudge has made it into over 30 retail locations, including Whole Foods. Online sales growing PHAT month over month. And it's still a self funded venture being powered by your orders. THANK YOU!

  • The Future

Sexier Marketing. More Retail Locations. Solidifying International Distributors. Coffee/Honey Free
and Vegan Versions. Don't worry, I have MANY other versions in mind but As Bob says, BABY STEPS.