Phat Fudge Story
If you're reading this right now, you're joining me on Phase 3 of Project Phat Fudge, All Grown Up.
Right now I'm working every day to keep moving this operation into the big leagues.
But wait, Mary! How did we get here? Let's go back in time, and take a peek at the journey...
- April 2014
Shared the original #unicornfuel
version on PaleoChef.com
Made the first batch of Phat Fudge, and starting making it for clients.
YOU (Instagram) asked me to make Phat Fudge into portable squeeze packets.
THE FIRST TESTAugust 2016
Tested demand by selling 50 12-packs of Phat Fudge on Shopify. Watching LIVE on Periscope (while wearing a Unicorn head on my couch), Phat Fudge sold out in only ONE HOUR.
Did it again! Only this time, I exceeded 250% of my order cap. Technical error on my part, but a good one. That meant I had to HAND PACK 3,216 Phat Fudge Orders. And I did it, proof in the muscle!
I kept doing scheduled sales- every single Monday. Up to the point where Phat Fudge would sell out in less than 1 second every week. Basically, it was the Beyoncé ticket of performance food.
- BIG(GER) LEAGUES
Decided to jump into the world of CPG manufacturing and crush it. 30+ calls later, I found a co-packer willing to work with a new business.
Now - how to fund 25,000 squeeze packets. Investor? "No, Gracias". Kickstarter? Dude, that's a full time job in itself. Shark tank? Mr.Wonderful terrifies me.
AN EPIC SOLUTION
Launched a pre-sale to hit 2,083 orders to meet the co-packer's 25,000 packed minimum.
Friday, August 21st
We rallied SO HARD! You placed orders, tagged friends, shared the fudge out of the pre-sale. YOU MADE SOME NOISE! 2,083+ orders happened with the help of all of you!
After hitting the minimum order count, our long-awaited packets were here. But alas, challenges arose. I had to find a new co-packer to produce our next run of 50,000 packets. At first, I was crushed. But remember, to date I had hand packed over 10,000 Phat Fudge packets, so there was no stopping me now.
PERFECT FITFriday, August 21st
Finally found the right co-packer and Original Phat Fudge orders are running smoothly, allowing me to grow up the company from its humble beginnings into a CPG force to be reckoned with, while sharing every step of the way with you.
Phat Fudge has made it into over 30 retail locations, including Whole Foods. Online sales growing PHAT month over month. And it's still a self funded venture being powered by your orders. THANK YOU!