About Phat Fudge, Real Ingredient Performance Food®

Phat Fudge was founded by Mary Shenouda, an industry-respected performance chef and nutrition specialist who has worked with elite athletes and high-performing individuals since 2012 through EPC (Eat Play Crush) Performance.

After more than a decade supporting professional athletes, entertainers, and high-octane leaders through her performance agency, Mary consistently saw the same problem: most “performance” foods on the market were built for convenience or marketing—not for the physiological demands of real training, recovery, travel, and long seasons.

Phat Fudge was created to close that gap.

It was the first product Mary ever made available for public purchase, formulated only after years of real-world use with her private clients. Long before it was available to consumers, it lived behind the scenes—inside training facilities, locker rooms, travel kits, and kitchens—where performance and durability were non-negotiable.

Like many founder-led brands, Phat Fudge began by hand. Mary personally packed and heat-sealed individual packets out of her apartment, labeled and boxed orders herself, and shipped them weekly—while still maintaining a full roster of private clients. Every dollar earned went straight back into the business, funding its growth piece by piece.

Her journey and approach to performance nutrition have since been highlighted in Be Useful by Arnold Schwarzenegger, where he shares her story—from illness to health, from taking calculated risks to building a career rooted in discipline, practicality, and service.

Her work is also featured in The Game Plan by Mike Mancias, longtime performance coach to LeBron James, further underscoring the trust placed in her methods at the highest levels of sport.

All EPC Nutrition products, including Phat Fudge, were first used one-on-one with Mary’s private clients before ever being released publicly. Over the years, her work has supported NBA Champions—including the 2022 Championship season with the Golden State Warriors, Paris 2024 Olympic Gold Medalists, 2025 Golden Glove MLB Pitchers, Academy Award Winning entertainers, and high-level entrepreneurs.

Her formulations were not designed in isolation but rather were refined through real training cycles, long seasons, injuries, recovery windows, and constant travel, and tested in the field for over a decade before reaching the broader market.

Today, Phat Fudge is used across nearly every major sport at the professional, collegiate, and high-school levels. It is also trusted by everyday people—from health-conscious individuals and weekend warriors to busy parents, firefighters, military units, and physicians who now carry it in their practices after first using it themselves.

At its core, Mary’s philosophy on performance is simple: every body is a performance system. And the same standards of real ingredients, thoughtful formulation, and a food-first approach should apply to everyone, not just elite athletes.

Few people bring the depth of hands-on experience, long-term client relationships, and commitment to gut health and overall wellness that Mary does. Phat Fudge is a direct extension of that work.

A New Chapter

Phat Fudge is entering a new era. In March 2026, we will be sharing a major announcement. Subscribe to our newsletter to stay informed as we prepare for what’s next.